PRIVACY POLICY

(1) Information entrusted by Customers
Personal information entrusted to the Company includes, but is not limited to: name, address, and other information entered by Customers into forms designated by the Company; information entered by the Company’s staff based on instructions from Customers; information relating to previous stays, services utilised and products purchased; information concerning Customers’ preferences identified during their stay; information provided for the purpose of using the Company’s services; information provided to travel agents when making accommodation reservations; and transaction-essential information such as credit card details.

(2) Information collected when browsing the Company’s website
When Customers browse the Company’s website, the Company may collect device information, log information, cookies (including Cookie identifiers) and anonymous IDs, location information, IP addresses, and unique device identifiers.

(1) To contact Customers for purposes such as reservation confirmation;

(2) To provide Customers with services, products and related information;

(3) To conduct marketing activities;

(4) To request compliance with the terms, conditions and rules governing the use of the Company’s services;

(5) To verify the identity of Customers when they exercise rights or submit requests concerning their personal information under this Policy;

(6) To fulfil the Company’s legal obligations;

(7) To perform contractual obligations to parties involved in Customers’ travel arrangements (including travel agents, group tour organisers, and Customers’ employers) or to external service providers (including credit card companies and airlines);

(8) For record-keeping purposes;

(9) For other purposes reasonably incidental or analogous to the foregoing.

(1) Direct collection from Customers
The Company collects personal information when Customers: make reservations for or use the Company’s hotel accommodation facilities; create accounts on the Company’s website; respond to surveys; participate in prize draws or promotional campaigns; contact customer service; or apply for or use services provided by the Company.

(2) Collection from Customers’ devices and networks
The Company uses cookies and related technologies when Customers access or use the Company’s website or other online content.

(3) Collection from third parties
The Company may collect information through internet-based services operated by third parties selected by the Company. The Company may also obtain information from travel agencies, public transportation providers, credit card companies, and other entities utilised by Customers.

(4) Collection from social media platforms
Where Customers voluntarily participate in activities or services operated by the Company on social media platforms, the Company may collect contact details, identity information, accommodation and purchase history, online and network activity data, and other information contained in posts or profile information published by the Customer.

(1) Where the Customer has given prior consent;

(2) Where disclosure or provision is required by law;

(3) Where disclosure is necessary for the protection of life, body or property, and it is difficult to obtain the Customer’s consent;

(4) Where disclosure is particularly necessary for the improvement of public health or the promotion of the sound development of children, and it is difficult to obtain the Customer’s consent;

(5) Where cooperation is required with a national government agency, local public authority, or a party entrusted by such authority in the performance of duties prescribed by law, and obtaining consent may impede the execution of such duties;

(6) Where disclosure or provision is made to a subcontractor within the scope necessary for the provision of services to Customers.